Soon to “Be… gone from this place”

Here is one thing that the Conservative government of NB is doing right: getting rid of the NB provincial slogan “Be… in this place.” Its French equivalent was equally harrowing: “Etre… ici on le peut.”  When one thinks that the previous (Shawn Graham) government charged the taxpayers of NB $229,000 on “research,” consultation and development of this brand, one is entitled to speculate about how many seconds the brand team needed to come up with this inaneness.  22.9 seconds?

Originally published on Luc Walhain’s blog, tidbits from an academic.