• About
  • Join the Co-op / Donate
  • Contact
Tuesday, March 10, 2026
Subscribe
No Result
View All Result
The Brief
NB POD
NB MEDIA CO-OP
Events
Share a story
  • Articles en français
  • New Brunswick
  • Canada
  • World
  • Environment
  • Indigenous
  • Labour
  • Gender
  • Politics
  • Culture
  • Videos
  • NB debrief
  • Articles en français
  • New Brunswick
  • Canada
  • World
  • Environment
  • Indigenous
  • Labour
  • Gender
  • Politics
  • Culture
  • Videos
  • NB debrief
No Result
View All Result
NB MEDIA CO-OP
No Result
View All Result
Home Economy

‘People deserve a living wage’: Minimum wage increase not enough for decent quality of life, critics say

by David Gordon Koch
April 2, 2022
Reading Time: 4min read
‘People deserve a living wage’: Minimum wage increase not enough for decent quality of life, critics say

Anti-poverty campaigner Abram Lutes (left) and small business owner Madison Bragg say increasing the minimum wage to $13.75 per hour won’t provide workers a decent standard of living. Photos: Submitted

Audio report via CHMA 106. 9 FM: 

https://nbmediacoop.org/wp-content/uploads/2022/04/FINALMinimumWageWeb.mp3

New Brunswick’s minimum wage went up by one dollar on Friday, to reach $12.75 per hour. And another increase is slated for October, when the minimum wage will reach $13.75.

In a video posted to social media this week, Minister of Labour Trevor Holder acknowledged that “many New Brunswick families are struggling to keep up with the cost of living, and it’s getting worse.”

Reminder! On April 1st minimum wage will go up to $12.75, and in October, it will rise to $13.75.

This is the most significant increase in over 40 years and will give New Brunswick the top minimum wage in Atlantic Canada. https://t.co/FzEmJXFpZT pic.twitter.com/rI1FdIfSx7

— Government of NB (@Gov_NB) March 30, 2022

Until Friday, New Brunswick had the lowest minimum wage of any province or territory in Canada. Saskatchewan now holds that dubious distinction.

By October, New Brunswick is slated to have the highest minimum wage in the Atlantic region, against $13.70 per hour in P.E.I., $13.35 in Nova Scotia and $13.20 in Newfoundland and Labrador, according to the Retail Council of Canada.

It’s a far cry from last year’s widely-ridiculed five cent increase, based on changes to the Consumer Price Index.

At the time, Minister Holder said in a statement the policy would protect the “purchasing power of employees” while ensuring “predictability for businesses.”

But this year’s heftier raise still falls short of what anti-poverty activist call a living wage.

That amount would be close to $20 per hour in New Brunswick cities, according to calculations by the Saint John-based Human Development Council.

A living wage measures “the amount a household would have to earn to cover basic needs and live with dignity while enjoying a decent quality of life,” according to that group’s definition.

For reference: The Human Development Council’s most recent report on a living wage in New Brunswick cities. https://t.co/koAyTKaS3Z via @SaintJohnHDC pic.twitter.com/sPe7F1xKLz

— David Gordon Koch (@davidgordonkoch) April 2, 2022

Louis-Philippe Gauthier, senior director of Legislative Affairs Atlantic for the Canadian Federation of Independent Businesses, called the minimum wage a “blunt instrument” for poverty reduction.

The CFIB has argued many minimum wage earners are teenagers who live with their parents and don’t rely on their wages to survive.

But data from the Government of New Brunswick indicates 64 per cent of the roughly 45,000 people affected by this year’s increases are more than 19 years old.

And more than half of those affected are women.

We’re raising New Brunswick’s minimum wage by $2 per hour in 2022. On April 1st minimum wage will go up to $12.75, and in October, it will rise to $13.75. This is the most significant increase in over 40 years and is in line with our Atlantic neighbours. https://t.co/FzEmJXFpZT pic.twitter.com/zAkLwUYFQN

— Government of NB (@Gov_NB) December 2, 2021

One local entrepreneur – Madison Bragg, owner of Sackville-based Bragg’s Cleaning – said she won’t be affected by the change because her employees start at $15 per hour, and she believes it’s unacceptable to pay any less.

“I feel empathy for the businesses that will be affected,” she said. “I do think there are solutions out there because I seem to be able to do it.”

Meanwhile, Abram Lutes, provincial coordinator for the New Brunswick Common Front for Social Justice said higher wages will ultimately result in more sales at small businesses, because people will have more money to spend.

Instead, many people find themselves in “desperate conditions,” he said. “You have entities like payday lenders and things like that, that prey on the fact that people are short on cash, which in the long run only perpetuates the cycle of poverty.”

A version of this story was originally published on April 1, 2022 on chmafm.com. David Gordon Koch is the manager and a reporter with the NB Media Co-op.
Tags: David Gordon Kochlabourminimum wagepoverty
Send

Related Posts

NB Update: What comes after the crisis in local journalism? [video]
Videos

NB Update: Mining strategy a ‘sales pitch’ to industry | New edition of Passamaquoddy-Wolastoqey dictionary [video]

March 7, 2026

This edition of the NB Update examines the provincial government's mining strategy and a newly published Peskotomuhkati-Wolastoqey dictionary. New Brunswick's...

Conservationists sidelined in lead-up to New Brunswick strategy for ‘sustainable mining’
Environment

Conservationists sidelined in lead-up to New Brunswick strategy for ‘sustainable mining’

March 3, 2026

The provincial government's newly released mining industry strategy contains multiple references to "environmental stewardship," but the Conservation Council of New...

Thousands sign petition opposing cuts to post-secondary education in New Brunswick
Education

Thousands sign petition opposing cuts to post-secondary education in New Brunswick

February 27, 2026

An online petition calling on the Government of New Brunswick to reverse course on plans to cut tens of millions...

Consultations ‘hollow’ without greater self-determination, Indigenous-owned forestry company tells government
Indigenous

Consultations ‘hollow’ without greater self-determination, Indigenous-owned forestry company tells government

February 25, 2026

The head of an Indigenous-owned forestry company in New Brunswick says that provincial government statements about consultation with Indigenous communities...

Load More

Recommended

Economic eviction threatens New Brunswick’s youth

Budgets as policy signals: What expenditures reveal about priorities

7 days ago
A placard says "NB Power rate increases equal electrocution of consumers."

Advocacy group seeks relief for the poor as NB Power pursues 4.75 per cent rate increase

9 hours ago
Economic eviction threatens New Brunswick’s youth

Economic eviction threatens New Brunswick’s youth

7 days ago
A close-up, medium shot shows a person at an outdoor protest holding a cardboard sign that reads "Education cuts SUCK" in hand-written, blue marker. The person is wearing a dark winter hat with earflaps and a black and red jacket. Other protesters and banners are blurred in the background under bright sunlight.

Students Against Cuts NB to rally before budget day

10 hours ago
NB Media Co-op

© 2019 NB Media Co-op. All rights reserved.

Navigate Site

  • About
  • Join the Co-op / Donate
  • Contact
  • Share a Story
  • Calendar
  • Archives

Follow Us

No Result
View All Result
  • About
  • Join the Co-op / Donate
  • Contact
  • Events
  • Share a Story
  • NB POD
  • COVID-19
  • Videos
  • New Brunswick
  • Canada
  • World
  • Arts & Culture
  • Environment
  • Indigenous
  • Labour
  • Politics
  • Rural

© 2019 NB Media Co-op. All rights reserved.

X
Did you like this article? Support the NB Media Co-op! Vous avez aimé cet article ? Soutenez la Coop Média NB !
Join/Donate