• About
  • Join the Co-op / Donate
  • Contact
Tuesday, June 9, 2026
Subscribe
No Result
View All Result
The Brief
NB POD
NB MEDIA CO-OP
Events
Share a story
  • Articles en français
  • New Brunswick
  • Canada
  • World
  • Environment
  • Indigenous
  • Labour
  • Gender
  • Politics
  • Culture
  • Videos
  • NB debrief
  • Articles en français
  • New Brunswick
  • Canada
  • World
  • Environment
  • Indigenous
  • Labour
  • Gender
  • Politics
  • Culture
  • Videos
  • NB debrief
No Result
View All Result
NB MEDIA CO-OP
No Result
View All Result
Home *Opinion*

Is MTV Canada helping the fight against bullying?

by Rob Frenette
February 2, 2011
Reading Time: 3min read

Bullying is something that we have all experienced at one time or another.  Some may be able to think back and recall the bruises they received as a child from the school-yard bully. Others can think of the pushing from an older sibling. Nowadays, even getting that weird look from a co-worker, or still, the faceless taunts from a bully who does not show themselves to torture through the Internet, in the “new” cyber-bullying form.

I’ll be the first to say that progress has been made nationally with dealing with the issue of bullying.  Schools and students are taking a stand, workplaces and employees are setting policies and governments and civil servants are trying their hardest to determine the best route to take, whether that be legislation or other alternatives.

So when you turn on your television the last thing that would come to mind is a show that (in my opinion) spreads bullying across your glossy screen.  MTV Canada’s “Bully Beat Down” seems to think that their show is helping victims. The object of this show is to put a bully in the ring with a Martial Arts Artist; if the bully wins he or she gets to pocket $10,000, if they lose the money goes to one of their victims.

As someone who was a victim of bullying for eleven and a half years, and the co-founder of a national anti-bullying organization, BullyingCanada, I cannot support MTV on their decision to air this program.

In a letter from Brad Schwartz, the Senior Vice-President of Much MTV Group, he states: “the premise of Bully Beatdown is to ask bullies to see how they measure up after taking on someone their own size, showing these bullies how silly they look when they are no longer the dominant person in a situation.  The result is that loud, cocky and aggressive bullies appear weak, unconfident and defensive.”

The anti-bullying effort has been an uphill battle.  I’ve been working the front lines of trying to not only improve the lives of students in New Brunswick but across Canada, and I feel that this show is hampering those efforts.

When this show aired I launched a complaint with the Canadian Broadcast Standards Council (CBSC) in hopes that they would agree with me in saying that this show is in violation of the Codes set by the CBSC.  This process started in April of 2009.  The CBSC then reviewed this file and decided that MTV Canada was found to not have violated any sections of their Code and the show could go on as per usual.

I then appealed this decision to the Canadian Radio-television Telecommunications Commission (CRTC), asking them to over-turn the CBSC’s decision, as I found out via the MTV Canada website that the show violated Section 3.1.1 of the CAB Violence Code.  The show had aired in a timeslot that was not allowed. The CRTC has had this file since June of 2010 and no verdict has been reached.

Bullying is something that affects us all and the delay that the CRTC is taking on this request is not only affecting Anti-Bullying Organizations from coast-to-coast, but also victims who feel that the show proclaims the message that bullying is ok, and that violence is the best answer to their problems. In taking so long to come to a verdict, I feel that it may hamper others in making complaints of their own, as those complaints seem to fall on deaf ears. The CRTC needs to take a stand and make a ruling.

Rob Frenette is an anti-bullying activist living in Fredericton, New Brunswick.

Send

Related Posts

A large crowd of people holding protest signs stands on a lawn in front of a large stone government building on a cloudy day.
New Brunswick

Deficit doesn’t explain cuts to New Brunswick vet services

June 7, 2026

Farmers brought their tractors to Fredericton on June 3 to demand an independent review of a decision that would eliminate...

Auto Draft
New Brunswick

David Coon to step down after 14 years as Green Party Leader

June 4, 2026

David Coon has announced that he will step down as leader of the Green Party of New Brunswick after his...

Hundreds rally to defend public veterinary, laboratory services in New Brunswick
Rural

Hundreds rally to defend public veterinary, laboratory services in New Brunswick

June 4, 2026

On Wednesday, the Agricultural Alliance of New Brunswick, alongside hundreds of producers, veterinarians, industry partners, and supporters from across the...

Low-income households need targeted energy rebate, some anti-poverty advocates tell province
Energy

Low-income households need targeted energy rebate, some anti-poverty advocates tell province

June 3, 2026

With residential electricity bills quickly rising in New Brunswick, some advocates are calling for a relief program geared towards low-...

Load More

Recommended

A large crowd of people holding protest signs stands on a lawn in front of a large stone government building on a cloudy day.

Deficit doesn’t explain cuts to New Brunswick vet services

1 day ago
Auto Draft

David Coon to step down after 14 years as Green Party Leader

4 days ago
A person wearing a clear rain poncho holds a megaphone and a sign reading 'Stop the Tantramar Gas Plant — Clean Air, Clean Water, Clean Energy for All,' standing on a dirt road in overcast, rainy conditions.

Auditor General questions NB Power’s $3.55-billion gas plant deal

6 days ago
Hundreds rally to defend public veterinary, laboratory services in New Brunswick

Hundreds rally to defend public veterinary, laboratory services in New Brunswick

4 days ago
NB Media Co-op

© 2019 NB Media Co-op. All rights reserved.

Navigate Site

  • About
  • Join the Co-op / Donate
  • Contact
  • Share a Story
  • Calendar
  • Archives

Follow Us

No Result
View All Result
  • About
  • Join the Co-op / Donate
  • Contact
  • Events
  • Share a Story
  • NB POD
  • COVID-19
  • Videos
  • New Brunswick
  • Canada
  • World
  • Arts & Culture
  • Environment
  • Indigenous
  • Labour
  • Politics
  • Rural

© 2019 NB Media Co-op. All rights reserved.

X
Did you like this article? Support the NB Media Co-op! Vous avez aimé cet article ? Soutenez la Coop Média NB !
Join/Donate